The Lean Startup curriculum uses innovative methodologies, taken from successful startup entrepreneurs in Silicon Valley, and applies them to small businesses. The course will teach you how to “de-risk” your business model through customer discovery, market research, and early stage product testing. You’ll come out of this class with a better understanding of your business model, who your target customers are, and whether your idea is worth pursuing in the market!
Market Research
- Discover your target market by conducting client and industry specific interviews. Learn how to be strategic and confident when speaking to potential customers.
- Learn how to conduct surveys and polls and other market research methodologies.
- Conduct competitive analysis and research your local competition.
Develop Your Business Model
- Identify areas of potential risk.
- Develop your minimum value proposition and a client facing product to test the market.
- Learn essential skills for pitching your business in public and get constructive feedback from your entrepreneurial peers in class.
Benefit from a friendly and engaging classroom environment with other entrepreneurs who are in the same early stages of development. Work with an experienced instructor who has helped Silicon Valley tech startups AND small businesses in the Bay Area to help you figure out if launching your business is the right move.
The course involves a commitment and willingness to test the market by agreeing to interview 5-8 potential clients per week throughout the 6-week duration. You are required to attend all classes, conduct interviews and present your business idea to the class. Proficiency with spreadsheets is helpful, though not required.
Tuition: $235. Scholarships up to 50% are available based on household income. For more information on your eligibility, see our scholarships page.
Payment: If you are applying for a Scholarship, please follow the instructions below before registering for the class. Payment for classes and workshops are collected prior to or no later than the first day of class.
Scholarships: To apply for a scholarship you will need:
- *Proof of household income
- Income verification form
*Proof of household income can be one of the following:
- A copy of previous year’s tax return;
- A recent pay stub (within the last three months) or
- Documentation of government assistance, such as unemployment benefits, social security, or Medi-Cal.
All information will be kept confidential. Download income verification form here.
Email above to Fatimah Aure, Program Director, at faure@rencenter.org at least two weeks before class starts. Preference is given to local residents and business owners.
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