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When Alex Saldarriaga was working as a nurse, he noticed a lack of quality home health care services for seniors. In 2003, Alex launched his own company, Home Health Advocates, to fill this unmet need. His tagline is "Care without Compromise!" Alex was recently featured in a San Francisco Examiner article titled "Nurse Launches Business To Address Unmet Needs".
Alex is passionate about his clients, and the foundation of his success is exemplary customer service. Each senior is individually assessed so that every aspect of their life can be taken into consideration, and a care plan designed to fit their very own individual needs. Alex has several clients who have been able to return to their homes after being in nursing homes, because of the quality and uniqueness of his services.
Alex is currently a tenant of Renaissance’s Business Incubator, and has grown his business steadily over the last two years. "The structure that being in the Incubator has given me has been critical to my success. Being connected to expertise and other entrepreneurs is also very important to me" says Alex. Currently Alex has 18 employees and is on target to gross $500,000 in 2005. Alex plans to take his business model national in the next five years.
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