🖥️ Masterclass: Marketing with Christina (East Bay) (10/21/24-11/25/24)

Weeks 1-2: Market Research Therapy

In the first two weeks, we dive deep into Market Research Therapy—the foundation of any successful brand strategy. You will learn how to identify your target audience, analyze competitors, and uncover market opportunities. We’ll focus on actionable steps for gathering insights from your customers, including how to use surveys, social media, and interviews to gather real-time data. By the end of this phase, you’ll have a clear understanding of what your audience needs and how your brand can meet those needs uniquely.

Key Takeaways:

• Understand your target audience’s pain points and desires
• Analyze your competitors and market trends
• Develop customer personas based on research
• Master the art of asking the right questions to gather valuable insights

Weeks 3-4: Brand Therapy

Branding is the heartbeat of your business. During Brand Therapy, we’ll explore how to define and refine your brand identity. This includes everything from creating a compelling brand story to developing a visual identity that resonates with your audience. You’ll also learn how to establish your brand’s voice, tone, and values so that your messaging is consistent across all platforms.

Key Takeaways:

• Define your brand’s unique value proposition
• Craft a brand story that connects emotionally with your audience
• Learn how to use your brand voice and tone effectively across platforms

Weeks 5-6: Marketing & Content Therapy

The final two weeks focus on turning your brand vision into reality through Marketing & Content Therapy. You’ll learn how to develop a content strategy that aligns with your brand goals, select the best marketing channels for your business, and create engaging content that attracts your target audience. We’ll also cover social media management, email marketing, and how to measure your content’s performance.

Key Takeaways:

• Build a comprehensive content strategy
• Master the art of storytelling in your content
• Choose the best marketing channels for your audience
• Track and measure the success of your content to continuously improve

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All clients must register for classes via your client portal account. Here’s how you can do it.

Already a Renaissance Client? 

Log in to your client portal and access the calendar at the top of your screen

New to the Renaissance Community?

Get started by filling out a client interest form and attending an orientation. 

*All clients must complete an interest form and attend orientation before signing up for classes.*