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Building Your Marketing Strategy (6 Weeks – WBC)

February 12 @ 11:30 am - 1:30 pm

A house needs a solid foundation. So does your business. This 6-week online course will walk you through the marketing landscape, creating a marketing strategy, overcoming the social media mental block, and keeping your content in order.

Session description:

  • Course Overview + Digital Marketing 101 – Here, we’ll go through the expectations of the course and lay a foundation of what digital marketing entails and how it impacts your business.
  • Understanding your business + Customers – We’ll talk competitive landscape, unique selling points, and everything target market in this class. Because knowing your audience is KEY in marketing.
  • Creating a Product Flow – Every business has an introductory product. In this class, we’ll go through how people move through your business, what your introductory product is, and how to use that flow to set up a messaging hierarchy.
  • Content Strategy + Calendar – You know your business. You know your customers. You know your product. Now it’s time to tell people about it. We’ll go through HOW to do that and start to set up an actionable calendar in this class.
  • Executing Content – It seems daunting, but with some key tools, it really isn’t. We’ll go through Canva and scheduling platforms in this class to put into motion the content we scheduled out in the previous class.
  • Email marketing – This is one of the most overlooked channels in marketing and the cheapest. Let’s tackle it together.

Facilitator: Christina Hunt.

 

Christina Hunt is a trained marketing professional. She’s worked on creating product (Under Armour, USA), on managing a brand (Kit and Ace, UK), on overall marketing and sales strategy (BOOM Cycle, UK), on the media and communications strategy and execution (Carat GmbH, Germany), on Facebook and Instagram advertising strategy and execution (Facebook, USA), and many things in between. Now she takes her lessons and learnings to work with small-to-medium-sized businesses across the globe. Christina says, “Helping others like this is my greatest joy, it’s my way of making an impact. Something I felt I never did while working in the corporate world”.

 


All clients must register for classes via your client portal account. Here’s how you can do it.
Already a Renaissance Client?

Log in to your client portal and access the calendar at the top of your screen

New to the Renaissance Community?

Get started by filling out a client interest form and attending an orientation.

*All clients must complete an interest form and attend orientation before signing up for classes.*

 

Renaissance WBC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All SBA programs or cosponsored programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested, at least 2 weeks in advance. Contact: Isla, Isla@rencenter.org, (415) 348-6227

Details

Date:
February 12
Time:
11:30 am - 1:30 pm
Event Categories:
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Event Tags:

Organizer

Isla Covarrubias
Phone
(415) 348-6227 
Email
isla@rencenter.org