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E-Commerce: Launch your retail business online (East Bay)

June 22, 2020 @ 4:00 pm - 7:00 pm

Duration: Virtual 5-Week Course: meets once a week for 3 hours

Whether you have an existing business or you’re starting from scratch, e-commerce is a great way to
build and grow your business. By diversifying your business with multiple revenue sources, you’re
building a more resilient business. This course will help you choose the right e-commerce platform,
understand what goes into building an e-commerce business, how to create the assets you need, and
how to fulfill orders to keep your customers happy.

By the end of this class, participants will know what they’ll need to create an e-commerce shop, how to take quality photos using a smartphone, write product descriptions, and develop a working knowledge of how to use Squarespace and Shopify.

This class is offered online. A zoom link will be sent to you after you register.

Week 1: Introduction & Choosing a Platform
– What is e-commerce and how to use it
– What you need to consider before you choose a platform

Week 2: Designing & Marketing
– What to include on your website
– How to make your website an extension of your brand
– Creating a cohesive look
– How to use Squarespace and Shopify
– Setting up variant and inventory tracking
– Order fulfillment
– Making your website live

Week 3: Product Images
– What goes into making your products look good online
– How to take photos with your smartphone
– Capturing details and styling your products

Week 4: Product Description
– What information to include on your website
– How to write compelling copy
– Know who you’re writing for
– Inventory tracking

Week 5: Driving Traffic to Your Website
– Social media
– SEO optimization
– Getting press/backlinks
– Using ads (a brief overview of Google ads and Facebook ads)
– Using e-newsletters and links
– Sign up for a one-on-one consultation

 

Instructor: Ari Takata-Vasquez

Owner Viscera + Creative Director Viscera Studio
Ari@Viscerastudio.com • VisceraStudio.com

 

Cost: FREE

 

register here

Details

Date:
June 22, 2020
Time:
4:00 pm - 7:00 pm
Cost:
Free
Event Category:
Event Tags:

Organizer

Rosa Landa
Phone:
510-221-2003
Email:
rlanda@rencenter.org