The Lean Startup curriculum uses innovative methodologies, taken from successful startup entrepreneurs in Silicon Valley, and applies them to small businesses. The course will teach you how to “de-risk” your business model through customer discovery, market research, and early-stage product design and testing.
You’ll come out of this class with a better understanding of your business model, who your target customers are, and whether your idea is worth pursuing in the market!
- Discover your target market by conducting client and industry-specific interviews. Learn how to be strategic and confident when speaking to potential customers.
- Learn how to conduct surveys, comprehension tests, and other market research methodologies.
- Conduct competitive analysis and learn how to position your value proposition to reach the right customers.
Develop Your Business Model
- Identify areas of potential risk in your business model.
- Refine your value proposition and a client facing product or service to test for customer validation.
- Learn essential skills for pitching your business in public, and get constructive feedback from your entrepreneurial peers in class.
Benefit from a friendly and engaging classroom environment with other entrepreneurs who are in the same early stages of development. Work with an experienced instructor who has helped Silicon Valley tech startups AND small businesses in the Bay Area to help you figure out if launching your business is the right move.
The course involves a commitment and willingness to test the market by agreeing to interview 5-8 potential customers per week throughout the 8-week duration. You are required to attend all classes, conduct interviews, and present your business idea to the class. Proficiency with spreadsheets is helpful, though not required.
Eli Vining (they/them) is a non-binary, queer, social and economic justice advocate living in San Francisco. Eli is the founder of Queerconomy, a small business consulting practice which connects economically marginalized entrepreneurs with the human, social, and financial capital needed to launch and sustain a small business.
Eli holds a Masters of Public Administration and a Masters of Business Administration from Presidio Graduate School of Sustainable Management. They’ve worked with organizations in the public, private, and civil sectors in all areas of business management, including business development, legal formation, human resources marketing, social and environmental sustainability, operations, finance, and strategic planning.
Eli loves their dog Marleau, creating community, and eating delicious vegan treats. Most of all, Eli loves empowering others to follow their passions, do good for our world, and live their best life.
Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All SBA programs or cosponsored programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested, at least 2 weeks in advance. Contact: Erin Morris at email@example.com or(415) 348-6227.register here
- Erin Morris