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Procurement Marketing & Finance for Women Business Owners (WBC – 3 Sessions)

January 31 @ 3:00 pm - 5:00 pm

The class will meet on January 31st, February 7th and 14th.
Week 1: Introduction to Procurement Marketing

  • Overview of procurement marketing: Definition, importance, and its role in the supply chain.
  • Understanding the relationship between procurement and marketing functions.
  • Key concepts: strategic sourcing, vendor management, and supplier relationships.

Week 2: Procurement Strategies for Marketing

  • Identifying procurement needs in marketing: goods, services, and technology.
  • Procurement processes and methodologies applicable to marketing departments.
  • Case studies and examples illustrating successful procurement strategies in marketing.

Week 3: Market Analysis and Supplier Selection

  • Conducting market analysis for marketing procurement: assessing trends, competitors, and supplier capabilities.
  • Supplier evaluation criteria and selection methodologies specific to marketing needs.
  • Best practices in negotiating contracts and agreements with marketing vendors.

Facilitator: Dr. Dene’ Starks-McGee.

Dr. Dene’ Starks-McGee is the CEO of DJS Business Solutions and loves helping people start, grow, and elevate their business. Dene’ brings over 15 years of business experience. She has spent the majority of her career in Business Management & Program Development as well as Organizational Training, gaining experiences in areas of technical assistance, workshop presenting, and business consulting. While business management and development is her primary function by day, Dene’ also enjoys spending time with her family, painting, publishing journals, and traveling.



All clients must register for classes via your client portal account. Here’s how you can do it.
Already a Renaissance Client? 

Log in to your client portal and access the calendar at the top of your screen

New to the Renaissance Community?

Get started by filling out a client interest form and attending an orientation.

*All clients must complete an interest form and attend orientation before signing up for classes.*


The Women’s Business Center is funded in part by the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All SBA programs or cosponsored programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested, at least 2 weeks in advance. Contact: Isla, Isla@rencenter.org, (415) 348-6227


January 31
3:00 pm - 5:00 pm
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