Join us for a Retail Fundamentals, a hands-on workshop to help you plan, budget, and build your physical retail space or give your existing space a refresh. This workshop is for entrepreneurs who have a retail store, plans for a physical space, or sell at in-person markets or events. During the workshop, we will discuss the five areas most critical to creating a successful retail store and how to build a space that is an authentic and memorable extension of your business’s personality.
What to expect:
- Is retail right for your business?
- Overhead and the margins to sustain a physical store
- Alternatives/paths to a permanent physical location
- Buying an existing space versus opening a new space
- Opening a new retail store (process)
- Securing a location
- Building out your space
- Redesigning and adjusting your space
- When to redesign
- How to plan a redesign
- Questions & Answers
Ari Takata-Vasquez, a Visual Merchandising consultant.
Ari’s interest lies at the intersection of design, human interaction, and economic development. As the owner & creative director of Viscera, a brick and mortar shop in Downtown Oakland, she has first-hand experience developing and building a brand in numerous settings. As creative director, Ari has directed numerous product launches, photoshoots, marketing campaigns and the production of a magazine. Ari’s undergraduate degree is in Architecture from the University of San Francisco and has a Master’s in City Planning with an emphasis in Urban Design from UC Berkeley.
Free event. Must pre-register.register here
December 11 @ 6:00 pm - 8:00 pm
December 16 @ 5:00 pm - 8:00 pm
December 17 @ 6:30 pm - 9:00 pm