Loading Events

« All Events

  • This event has passed.

Retail Fundamentals Course (Webinar)

April 7, 2020 @ 5:30 pm - 8:00 pm

Duration: 2.5 hours each session, one session per week, for 7 weeks

Join us for the 7-week Retail Fundamentals online course, a class to help you plan and budget for your retail space. This course is for entrepreneurs who are considering going into retail but aren’t 100% sure if it’s the right fit for them. During this class, we will create floor plans/mood boards, rough budgets, and operation plans for your retail future. 

Week 1 Introduction to Retail

  • What is retail?
  • Being a reseller vs. brand 
  • Trends in retail 
  • finding your place in the retail market 

Week 2 Finding Your Retail Fit 

  • Is your product/services the right fit for retail
  • Where is the ideal location for your retail concept
  • Alternatives to retail (events, pop-ups, wholesale)
  • Checklist before going into retail ready 

Week 3 Retail Operations: Managing Day-to-Day Retail 

  • Inventory management
  • Merchandising and your storefront
  • sales/promotions
  • People management 

Week 4 Budgeting + Planning: Is it Feasible?  

  • Rough costs for build out
  • Ongoing overhead costs 
  • Setting goals and projections

Week 5 Planning + Designing Your Concept

  • What are your space needs?
  • Budgeting for your build out 
  • Creating a space that’s an extension of your brand 

Week 6 Getting to Retail: What’s the process for getting a storefront?

  • Finding the right neighborhood
  • Needs for your space
  • Financial package
  • Working with a broker
  • Lease negotiation

Week 7 Building Your Vision

  • Pulling together your ideas and plans to get ready for the next steps 
  • Resources to help you get retail ready

 

Instructor: Ari Takata-Vasquez

Owner Viscera + Creative Director Viscera Studio
Ari@Viscerastudio.com • VisceraStudio.com

 

Cost: FREE*

*In order to receive our webinar information you must turn in a Renaissance Client Intake form and Income Verification form, once Renaissance Richmond staff has received these forms, we will email you the zoom webinar information and passcode.

 

register here

Details

Date:
April 7, 2020
Time:
5:30 pm - 8:00 pm
Cost:
Free
Event Category:
Event Tags:

Organizer

Carmela Zakon
Phone:
510-221-2000
Email:
czakon@rencenter.org