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Retail Fundamentals Course (Webinar)

April 7, 2020 @ 5:30 pm - 8:00 pm

Duration: 2.5 hours each session, one session per week, for 7 weeks

Join us for the 7-week Retail Fundamentals online course, a class to help you plan and budget for your retail space. This course is for entrepreneurs who are considering going into retail but aren’t 100% sure if it’s the right fit for them. During this class, we will create floor plans/mood boards, rough budgets, and operation plans for your retail future. 

Week 1 Introduction to Retail

  • What is retail?
  • Being a reseller vs. brand 
  • Trends in retail 
  • finding your place in the retail market 

Week 2 Finding Your Retail Fit 

  • Is your product/services the right fit for retail
  • Where is the ideal location for your retail concept
  • Alternatives to retail (events, pop-ups, wholesale)
  • Checklist before going into retail ready 

Week 3 Retail Operations: Managing Day-to-Day Retail 

  • Inventory management
  • Merchandising and your storefront
  • sales/promotions
  • People management 

Week 4 Budgeting + Planning: Is it Feasible?  

  • Rough costs for build out
  • Ongoing overhead costs 
  • Setting goals and projections

Week 5 Planning + Designing Your Concept

  • What are your space needs?
  • Budgeting for your build out 
  • Creating a space that’s an extension of your brand 

Week 6 Getting to Retail: What’s the process for getting a storefront?

  • Finding the right neighborhood
  • Needs for your space
  • Financial package
  • Working with a broker
  • Lease negotiation

Week 7 Building Your Vision

  • Pulling together your ideas and plans to get ready for the next steps 
  • Resources to help you get retail ready


Instructor: Ari Takata-Vasquez

Owner Viscera + Creative Director Viscera Studio
Ari@Viscerastudio.com • VisceraStudio.com


Cost: FREE*

*In order to receive our webinar information you must turn in a Renaissance Client Intake form and Income Verification form, once Renaissance Richmond staff has received these forms, we will email you the zoom webinar information and passcode.


register here


April 7, 2020
5:30 pm - 8:00 pm
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Carmela Zakon