Attend our 6-week Marketing Course and Take Your Business Online!
Week 1: Creating a Marketing Plan
Aren’t really sure what marketing is? Come to the first workshop of our marketing series to learn what marketing is, ways to use marketing to grow your business, and how to build a manageable marketing plan. Marketing isn’t just for big companies with massive budgets– you can create and execute a marketing plan for your business with a $0 investment, just using your expertise and putting in the time to build your brand’s awareness and reach.
Week 2: Know Your Customers
Learn how to find and reach your ideal customers to make marketing your products or services easier. During this course, we’ll learn how to identify the value your business provides its customers on an emotional level, so you can develop an authentic voice to market your business. If you’ve been avoiding marketing because you aren’t sure who would buy your products or services, this workshop will help you find your audience and your voice.
Week 3: How to Read Social Media Analytics
Analytics. The hidden gem of social media. What are analytics? How can you utilize analytics to identify your audience and convert your metrics to help grow your business online.
Week 4: Facebook for Your Business
Not sure how to develop your Facebook page for your business. This workshop will walk you through the steps in obtaining a Facebook page and how to manage the page once it is created. We will break down what is available on the Page platform and how to utilize it for your business. It is highly recommended to bring a laptop and have a Facebook account for this class.
Week 5: Instagram for Your Business
Not sure how to develop your Instagram page for your business. This workshop will walk you through the steps in obtaining an Instagram and how to manage the page once it is created. We will break down what is available on the Instagram platform and how to utilize it for your business. It is highly recommended to bring a mobile phone and download the Instagram app for the class.
Week 6: Branding Your Business Online
You are the most powerful marketing tool at your disposal. If you are starting a business, establishing your thought leadership, or trying to get ahead in your career, it’s a great time to start investing in the brand of you. In this class we will focus on: Determine the fundamentals of creating your own personal brand foundation and recognize the essentials of making your personal branding marketing framework.
About the instructors:
Ari Takata-Vasquez: Ari’s interest lies at the intersection of design, human interaction, and economic development. As the owner & creative director of Viscera, a brick and mortar shop in Downtown Oakland, she has first hand experience developing and building a brand in numerous settings. As creative director, Ari has directed numerous product launches, photo shoots, marketing campaigns and the production of a magazine. Ari’s undergraduate degree is in Architecture from the University of San Francisco and has a Master’s in City Planning with an emphasis in Urban Design from UC Berkeley. Learn more here.
Christina Kenney: Hailing from the Rich (Richmond, CA), Christina is a Social Media Strategist also known as the Khalessi of Content Creation in the online community. Christina graduated from Pepperdine University in 2012 with a degree in English Writing and Rhetoric and after spending some time in corporate, understood that her love for social media and passion to help people would be better suited for her life. She founded her marketing company in 2018 and hasn’t looked back.register here
- Carmela Zakon
1503 MacDonald Avenue, Suite A
Richmond, CA 94801 United States + Google Map