Your Homepage is your business’ welcome mat, and generally among the most-visited pages of your website. So let’s make sure it’s doing its job! In this workshop, you’ll dig into how you can use the prime real estate on your Homepage to write concise, compelling content. You’ll learn how to:
Outline your audience’s frustration/problem, so they know they’re in the right place.
Connect with your audience on an emotional level, so you can begin to develop authentic relationships.
Ensure your audience feels welcomed, understood, and like they’re in the right place.
Direct your audience clearly to their next step.
In addition, you’ll have time to workshop your own Homepage in small groups, while receiving live feedback from an experienced copywriter.
Presented by Jessi Honard, co-founder of North Star Messaging + Strategy
As a participant, you agree to:
- Have your camera turned on during all class sessions and be ready to actively participate
- Mute your microphone unless it’s your turn to speak
- Raise your “hand” if you want to say something
- Come prepared and participate
- Feel free to ask questions or engage in the chat box
- Have your full name in display for attendance purposes
*We strongly encourage students to join using a computer to get the best experience. Phones can be utilized if there is no other option available.register here