Based in San Francisco, Heidi Gibson’s American Grilled Cheese Kitchen has grilled up a national following that’s boosted by her popular cookbook.
Being this cheesy isn’t easy. There’s little downtime when you’re a new mom, senior director of product management at GoDaddy, a recipe tester for America’s Test Kitchen, as well as a mentor in the small business community and a first-time franchisor with big dreams—but Gibson remains a happy juggler.
Further down the line, Gibson dreams of reaching 50 locations—just 47 more to go—as the inflection point where life gets easier as they move beyond bootstrapping into a place where franchise infrastructure begins to take the lead. In this fantastical future with busywork off her plate, Gibson wants to keep giving back to the “little ecosystem” of small business owners she frequents and maybe, just maybe, dust off that business plan for a biscuit-based concept she wrote years ago.