Emerging Entrepreneur of the Year, Karina Rivera

About the company

Karina Rivera, the dynamic presence behind Sal's Autohaus, has been a beacon of excellence for Mercedes Benz repairs on Folsom Street for years. After acquiring this family-run establishment in 2016, she soon found herself navigating the myriad of challenges brought about by COVID-19. Emerging from the global pandemic, it's evident that Karina isn't just maintaining her business, but she's pushing it to greater heights. Upholding a cherished legacy while consistently innovating is no small feat, and Karina exemplifies this balance.