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Tico Coffee

Tico Coffee Roasters
Mariana Faerron
Food
About the company

Mariana is a Tica (Tico / Tica is a colloquial term for a native of Costa Rica) and a proud Latina, who has fulfilled the American dream. Mariana grew up in the province of Heredia in the heart of the coffee lands in Costa Rica surrounded by coffee plantations and has built her career in Costa Rica as an Agricultural Economist before she moved to the US. She started Tico Coffee Roasters in 2010 out of the dream to provide a unique coffee and tea experience to the coffee and tea lovers in the Bay Area.

Challenge

In March 2020, when the pandemic forced shelter in place in the Bay Area, Mariana had considerable losses and had to let all her employees go. She sought resources to recover and rebuild her business.

Result

Mariana participated in several Renaissance programs through different sites online and one-on-one consultations. She worked on growth strategies and her business has been recovering. She asked for a soundboard for her concepts and plans. With the help of the Renaissance Entrepreneurship Center, Mariana applied for the PPP SBA loans, receiving $ 15K. After receiving this grant Mariana was able to rehire a part-time employee.

Tico-Coffee-Roasters
Owner(s):

Mariana Faerron

Industry:

Food

Type:

Written

About the company
Mariana is a Tica (Tico / Tica is a colloquial term for a native of Costa Rica) and a proud Latina, who has fulfilled the American dream. Mariana grew up in the province of Heredia in the heart of the coffee lands in Costa Rica surrounded by coffee plantations and has built her career in Costa Rica as an Agricultural Economist before she moved to the US. She started Tico Coffee Roasters in 2010 out of the dream to provide a unique coffee and tea experience to the coffee and tea lovers in the Bay Area.
Challenge
In March 2020, when the pandemic forced shelter in place in the Bay Area, Mariana had considerable losses and had to let all her employees go. She sought resources to recover and rebuild her business.
Result
Mariana participated in several Renaissance programs through different sites online and one-on-one consultations. She worked on growth strategies and her business has been recovering. She asked for a soundboard for her concepts and plans. With the help of the Renaissance Entrepreneurship Center, Mariana applied for the PPP SBA loans, receiving $ 15K. After receiving this grant Mariana was able to rehire a part-time employee.