Julie Cox, a professional surfer and former director of the California Surf Museum, launched Traveler in 2017 out of necessity. Even though surfers from around the world have long flocked to the breaks at Linda Mar state beach in Pacifica, the amenities are seriously lacking. Aside from the world’s most scenic Taco Bell and a couple of shops, there was no where for surfers to hang, get dry, get warm and chat.
“It was partly out of a need to get warm after surfing in the cold waters of the Pacific ocean,” Cox said. “Buying a home steps from the beach was not in the cards, so we started to brainstorm on how to create a ‘shareable beach shack’ experience that could work for other city surfers. The idea for a place to clean up, grab a hot shower and get on to the next activity while connecting with others was the seed for Traveler Surf Club.”