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July 2021

Mesa Redonda Presents: Becoming a Food Entrepreneur Webinars Cottage Food Business!

July 27 @ 2:00 pm - 3:30 pm

The cottage law presents a great opportunity for food producers to start a business. It’s important to understand how to take advantage of this opportunity and avoid costly mistakes. During this webinar you will learn: What is the Cottage Law? How does it work? What types of food products does it cover? What food products are not included? Steps towards applying for a Cottage permit. How does it affect your home?

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Access to Capital (BRC)

July 27 @ 6:30 pm - 8:00 pm

The biggest concern of most entrepreneurs is how to get the money to get started or to grow. At the North County Business Resource Center, we give you the support you need to get capital. In this workshop, a panel of funders will be on hand to discuss who they fund and how to prepare, businesses they fund, the amount of funding, how to communicate with them, what gets their attention, and most importantly, how they are unique and distinctive…

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August 2021

Digital Marketing: SEO (BRC)

August 3 @ 6:30 pm - 8:00 pm

Search Engine Optimization (SEO) is a term thrown around by marketers, but what does it really mean? How does it help your business? SEO helps your company if you rely even a little on Google Search to bring you business. When customers type in a business name or a search term, are they going to see your website, address and phone number? Or are they going to see your competitor across town or across the country? This workshop will help…

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Healthy Money Habits

August 11 @ 12:00 pm - 2:00 pm
Free

In this workshop, you will learn the money habits you need to practice in order to create financial security for yourself as a business owner. We will cover practical habits and psychological tools for shifting your financial behaviors. Danetha Doe bio: Danetha is a financial wellness educator and the creator of Money & Mimosas. She is the author of Financial Wellness in the Workplace, a dive into the connection between mental health and financial health. She has been named a personal finance…

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Fundamentos de marketing por su negocio

August 12 @ 6:00 pm - 8:00 pm

Llegar a las personas adecuadas con su producto es la parte más difícil de cualquier negocio. La gente tiene cientos de restaurantes, tiendas y productos entre los cuales puede elegir. ¿Cómo puede asegurarse de que elijan el suyo? En esta clase, obtendrá una visión general del marketing y cómo aplicarlo bien en su negocio. Aprenda a dar a conocer su negocio de forma eficiente y eficaz. La clase se llevará a cabo el 12 de Agosto de 6 pm a…

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Managing a Successful Launch (BRC)

August 17 @ 6:00 pm - 8:00 pm

A networking and learning event, "Managing a Successful Launch" will feature three entrepreneurs at different stages in their journey. Our two confirmed panelists are from two San Mateo County businesses. One runs a brick-and-mortar bookstore who pivoted to online sales during the pandemic, one is a nut and candy seller who is just learning to optimize his online shop. Their mistakes can be your learning! Learn what to do, and what not to do, in business from three or more…

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Pop-Up Accelerator (Mid-Pen)

August 18 @ 6:00 pm - 9:00 pm

An introduction to pop-ups, the different types of pop-ups, marketing, and making the most of it. Aaron Lander is the Bay Area's foremost expert on creating and launching pop-up events, from craft fairs to festivals. In this four-week course, you'll take a journey from idea to execution, as you'll be planning an exciting pop-up event for Renaissance! In the first week, you'll learn the basics of pop-ups and grassroots marketing techniques. The second week is focused on evaluating your pop-up ideas, from the event location to the organization.…

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Comercio en la red (BRC)

August 19 @ 4:00 pm - 6:00 pm

Comercio en la red: Como establecer un negocio en línea. El 19 de Agosto es su oportunidad de aprender más sobre cómo establecer un negocio en línea. Si usted está pensando en hacer ventas en línea, este taller le puede enseñar mas sobre las plataformas de venta como; Shopify, WooCommerce y Wix.

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eCommerce: Shopify (BRC)

August 24 @ 6:30 pm - 8:00 pm

Business owners have realized that to survive in today's economy, you have to be selling online. But which platform to use? Which one will serve your purposes and won't rip you off? Which one has good customer service or an easy to use interface? Many businesses have selected Shopify as their platform of choice. They say it's easy to launch a store - but is it right for your business? Join Ana Boa-Ventura and the Renaissance Entrepreneurship Center's Business Resource…

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HR: Hiring, Managing, and Developing Your Team

August 26 @ 4:00 pm - 6:00 pm

Maybe your business is growing and you're ready to hire your first employee. Maybe you have had employees since day 1 but lately they're starting to think about leaving (or have left). Maybe you have a great team and you want to get them performing at a even higher level. Whatever your status, you will benefit from this HR-focused workshop. The Renaissance Business Resource Center will be sharing strategies and information about: -Hiring, from recruitment to interviewing -Managing your employees'…

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Branding: Communicating your Business Story (BRC)

August 31 @ 6:00 pm - 8:00 pm

If you can say which company's slogan was 'Don't Be Evil' or identify the logos of at least five brands without their name next to it, you already know the importance of having good branding. Your business can be just as successful at branding! From building a story about how your business started, to creating a logo and set of visuals that immediately bring your business to mind, to having content that supports your story, branding is achievable for small…

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